Whatever Its Algorithm, Klout Must Fix Its Basic Technical Issues

There has been a lot of debate about Klout, its score and its relevance. While some are addicted to it, many others dismiss it outrightly. Most of the criticism has been about the way it measures influence or its algorithm;  its non-transparent mechanism; and its scant respect for individuals (you have a Klout score the world can see and all your information with Klout, even if you have never heard of it).

There has been some good articles on what exactly is wrong with Klout. Here are a few. Why I quit Klout, Why You should too… and The Problems with Klout. You can find plenty of such posts and articles and you may tend to agree with many of those concerns. Others argue that it is still experimenting and should be given some time before it is dismissed. This is especially true about the criticism Klout draws about its presentation of the topics of influence, which sometimes are more than funny. I myself am supposed to be influential about  games. I still cannot figure out ABC of games that my six year old son plays so dexterously.

But, most of the criticism about privacy, transparency and efficacy of its algorithm are subjective. The disastrous measurement of topics of influence, which many argue, is a proof of non-efficacy of its algorithm, can probably improve as it is something that is a first in the world.

But what I cannot digest at all is that something that claims to measure the influence of the entire populace of the world is struggling to get some of the basic things in place.  I am talking of its interface with Facebook. While Twitter updates and interactions get updated in 48-72 hours (And you think that is too slow?) the Facebook interface is pathetic. And I am being polite. Sometimes, it takes a FB interaction 7 days to show up as moments in Klout, sometimes it takes 10 days, sometimes more. As of today (9th November), my last FB interaction that shows on my interaction page is of 25th October and that shows on my moments page (which presumably goes to make up the Klout score) is of 23rd October.

What is more, it is not a complete list. Anywhere between 20-50% of those interactions never show up. After I double-checked that they were public interactions, I wrote to them and they admitted that, it was a problem. “We are working on this issue currently and hope to release improvements soon,” I got the reply on 9th October. That is exactly a month back. I am not being judgmental on the time they are taking. But what I am absolutely worried about is that in the meantime, they continue with presenting the score to the world, which by their own admission, is not based on correct data. One can keep arguing about the algorithm. But there is nothing to argue if your data captured itself is not accurate.

In the same mail, they tried convincing me that it is only display of moments  that is an issue and the FB interactions are still being captured for calculating the Klout score. When I wrote back refuting this claim, I got a single line reply that they are investigating it and “have taken note of your account”. This was on 10th October and nothing has happened. In the meanwhile, I have tried disconnecting and reconnecting Facebook and still have faced the same issues.

The problems that potentially arise from this are multiple. One, the Klout score is based on only partial and haphazard data of users. That puts a question mark on the basic offering itself: the score.

The delay also is an issue. If there is a uniform delay in Twitter, FB, and other networks, one can still justify it saying it is a delayed feed. But imagine trying to create score from your activities and interactions on Twitter on 1st, on FB on 15th and Google Plus on 30th and combining them to create a score. What will that denote? And how will you relate that to any offline/online events? It becomes a useless number.

While many dismiss Klout, I am still of the opinion that it should be given a chance. But rather than trying newer things and fancy toppings, it must get its basics right. There is no excuse for basic technical issues. I would say proceeding further without getting its data integrity right will be a dangerous path for Klout.

 

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Filed under Digital Economy, Social Media

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